Planning and Design

UCMD's creative design team focuses on multiple elements such as customer demands, market needs, and cultural environment

Deeply dig into the most valuable, empathetic and tourist attraction themes of the project, use big thinking and broad vision to form an integrated professional creative concept that can be implemented, landed and operated well

The planning and design sector is one of the main businesses of Huanshi Cultural and Creative, and its business scope covers: tourism resorts, cultural scenic spots, cultural tourism towns, themed businesses, etc.

The company has a comprehensive team of talents in all aspects of planning, planning, landscape, architecture, tourism, art, etc., emphasizing the originality of the design and the principle of quality, and advocates multiple development

Design element

1. Taking mass culture as connotation

Meet the premise of satisfying mass tourism consumption, try to reflect the characteristics of personalization, diversification and innovation;

Take authenticity as the core of cultural connotation, and further explore the local humanistic feelings to meet the needs of different levels of customer groups;

Guide consumption with a moderately advanced sense of consciousness, and promote the market with the help of multimedia video and self-media platforms to promote the market;

Comprehensively subdivide the theme and seek characteristics in the area of tourism product mix and other regional support.

2. With the location combination as the key

Since the planning and design of the theme park is a spatial activity, it must involve the optimization of space layout and space organization;

The quality of the location is an important factor that affects the success of the park. In principle, you should try to select the area next to or near the main road of the traffic;

A region with beautiful natural scenery and rich tourism resources is likely to form a comprehensive advantage, bringing more tourists and profits to the theme park.

3. Aiming at comprehensive benefits

Focus fully on market positioning and market occupancy to make a guided commercial value judgment on cultural connotation, improve tourist revisit rate and investment income ratio, and drive the comprehensive and healthy development of multiple industries in the region through the tourism multiplier effect;

Resolutely uphold the green view of "environment is resources" to protect and improve local cultural heritage and natural environment;

Guide consumption with a moderately advanced sense of consciousness, and promote the market with the help of multimedia video and self-media platforms to promote the market;

Promote economic and cultural exchanges between regions through the development of theme park tourism, create job opportunities to attract young and middle-aged labor to return to build hometowns, weaken the proportion of left-behind children and elderly people, and guide the healthy development of local comprehensive benefits.


UCMD's engineering team has rich project practical operation experience and excellent cross-professional overall management skills

Provide partners with a full range of project construction and construction services covering civil engineering, equipment, landscape packaging, etc.

The service chain covers: pre-project proposal, feasibility study report preparation/evaluation; engineering survey, design, bid evaluation and consultation during the preparation stage; equipment and material procurement, contract management, construction supervision, production preparation, personnel during the implementation stage Training, completion and acceptance, etc., strive to achieve low cost, high quality and strong guarantee during the construction phase

Project execution process


Owner’s Vision

Project review


Uniform Appeal

Quantitative information


Master plan

Operational configuration


Business plan

Investment financing


Cost forecast

Marketing plan


Design and development

Engineering research


Construction preparation

File approval


Tendering and bidding

Negotiating contract


Overall test

Personnel training


New media

Semi opening


Grand opening

Multiple publicity


Mode operation

Perfect details

Operation management

UCMD's Operation Management Team provides partners with comprehensive support such as consulting, management and custody, and financing co-construction

Committed to providing multiple solutions, cultivating independent operation systems, formulating precise marketing strategies, and implementing multi-channel operation solutions

Realize big data intelligence + management and control platform, and provide professional, standardized and branded chain operation services for the overall management and operation of the park

Big data management and control platform

Improve the management level of the park, identify tourist preferences, evaluate the overall operation status of the park project, evaluate the development potential of local tourism, improve the marketing and promotion efficiency of the market customer group, and test the network reputation of the park products

Integrated precision marketing strategy

Channel construction

Online travel agency channel construction, offline travel agency channel development

Marketing planning

Planning of various marketing activities, new media marketing at home and abroad

Project operation

Project investment and financing analysis, custody operation and tourism management

Market research judgment

Big data market consultation, big data public opinion report

Top-level design

Smart tourism marketing, regional marketing design

Brand building

Brand image design, regional marketing consulting


UCMD is committed to building a differentiated cultural and creative brand and excellent consumer experience for the project

Provide one-stop consulting and consulting service solutions for governments, tourist resorts, cultural scenic spots, cultural tourism towns, theme businesses and other companies

Administrative logistics
Management plan

Human resources
Management plan

Business planning

Themed merchandise
Development plan

Performance planning and
management plan

Financial budget
Management plan

Recreation equipment planning
and management plan

Customer service control

Environmental maintenance
Management plan

Engineering maintenance
Management plan

Event planning

Brand building


Security management

Operation system
Management plan

Core Advantages

Professional support throughout the industry chain

Tourist Resort

Cultural area

Cultural Tourism Town

Theme business

Development of closed-loop operation management

Creative output

Construction control


Market research

Diversified cooperation model



Planning and Design

Construction management

Acceptance delivery

Consultant management



Planning and Design

Investment and construction

Engineering acceptance

Product handover



Planning and Design

Investment and construction

Operation management

Brand output